California’s diverse landscapes and vibrant cities make it an ideal location for vacation homes that attract a steady flow of visitors year-round. From the sunny beaches of San Diego to the rugged mountains of Lake Tahoe, the state offers a variety of destinations that cater to all kinds of travelers. This guide highlights ten top spots where vacation home investments promise both profitability and an enviable lifestyle, whether you’re looking for established hotspots or emerging locations with growth potential. Dive into the list to discover the best places in California to invest in a vacation rental or Airbnb, and see what each unique location has to offer.
Investing in a vacation rental or Airbnb in California can be a lucrative endeavor, offering several financial and personal benefits:
California remains one of the most visited states in the U.S., drawing millions of domestic and international tourists each year. This steady stream of visitors fuels demand for short-term rentals, especially in popular vacation spots like Palm Springs, Lake Tahoe, and Santa Barbara.
From world-renowned beaches to mountain escapes and vibrant urban centers, California’s variety of attractions ensures that vacation rentals can be marketed to a wide range of travelers, catering to different seasons and interests.
Many California vacation destinations have high occupancy rates and nightly rental prices, providing property owners with the potential for substantial income. Well-chosen vacation homes can offer higher returns than traditional long-term rentals, especially in high-demand areas with year-round appeal.
Owning a vacation rental allows you to enjoy the property yourself while generating income when you’re not using it. Many investors appreciate the flexibility to have a personal retreat in a desirable location that also pays for itself through rental income.
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Occupancy Rate
56%
Average Daily Rate
$240
Median Listing Home Price
$725K
South Lake Tahoe, situated on the stunning California-Nevada border within the Sierra Nevada mountains, is a renowned year-round destination that draws visitors from near and far. Known for its crystal-clear lake, towering pine forests, and panoramic mountain vistas, the area offers an ideal mix of relaxation, outdoor adventure, and vibrant nightlife. South Lake Tahoe provides something for everyone, from serene lakeside picnics to thrilling snow sports and cultural events. This easily accessible location serves as a perfect mountain escape for those seeking to unwind, reconnect with nature, or enjoy an active getaway.
South Lake Tahoe is rich with scenic and educational attractions that showcase the natural beauty and unique history of the area. Here are three must-visit sites:
Average Home Price
$1,013,944
Occupancy Rate
63%
Average Daily Rate
$375
San Diego, with its golden beaches, vibrant neighborhoods, and near-perfect weather, remains a favorite for vacation home investments. The city’s wide variety of attractions—from lively nightlife to family-friendly spots and natural beauty—make it an ideal location for diverse visitor interests. Neighborhoods like Pacific Beach and La Jolla are especially popular, each offering unique vibes that make San Diego a versatile and attractive destination.
San Diego’s coastal areas offer rich, scenic, and exciting experiences for visitors. Here are three must-visit spots:

Occupancy Rate
55%
Average Daily Rate
$204
Median Home Price
$495K
Joshua Tree, a stunning desert locale, has become a top destination for nature lovers, artists, and those seeking an off-the-beaten-path retreat. Known for its namesake national park, surreal rock formations, and unique desert flora, Joshua Tree offers a tranquil yet inspiring atmosphere for vacationers. It’s a great place for stargazing, hiking, and experiencing the stark beauty of the California desert.
Joshua Tree provides an array of attractions that highlight its natural beauty and cultural significance. Here are three must-visit spots:

Occupancy Rate
55%
Average Daily Rate
$347
Median Home Price
$822K
Palm Springs, known for its retro charm, sunny weather, and relaxed desert vibe, has long been a popular getaway destination. Famous for mid-century modern architecture and stunning desert landscapes, Palm Springs attracts a mix of retirees, weekend visitors, and vacationers seeking relaxation or a bit of adventure. The nearby communities of Palm Desert and Rancho Mirage offer additional luxury, golf resorts, and upscale amenities that further enhance the appeal of this desert region.
Palm Springs and its surrounding communities are packed with unique attractions and desert beauty. Here are three must-visit spots:
Occupancy Rate
69%
Average Daily Rate
$282
Median Home Price
$2.5M
Santa Barbara, often referred to as “The American Riviera,” combines Mediterranean-style architecture, golden beaches, and wine country appeal in one luxurious destination. Known for its scenic coastline, upscale dining, and vineyard tours, Santa Barbara attracts vacationers seeking a relaxed yet sophisticated coastal experience. It’s a top choice for those looking for a balanced mix of luxury and natural beauty.

Santa Barbara is packed with beautiful sights and cultural landmarks. Here are three must-visit spots:
Occupancy Rate
55%
Average Daily Rate
$247
Median Home Price
$745K
Paso Robles, located along California’s Central Coast, has emerged as a top wine country destination, offering a more laid-back alternative to Napa Valley. Known for its beautiful vineyards, hot springs, and small-town charm, Paso Robles is a perfect retreat for those seeking a relaxed pace and access to some of California’s best wines. This emerging area combines scenic beauty with growing cultural and culinary appeal.
Paso Robles offers a variety of experiences, from wine tasting to hot springs. Here are three must-visit spots:
Average Occupancy Rate
51%
Average Daily Rate
$187
Median Home Price
$829K
Mammoth Lakes, nestled in the Eastern Sierra, is an outdoor enthusiast’s paradise and a beloved year-round destination. Known for its excellent skiing and snowboarding in the winter and beautiful hiking trails, lakes, and hot springs in the summer, Mammoth Lakes attracts visitors looking for adventure and tranquility in equal measure. With its scenic mountain landscapes and small-town charm, it’s an ideal location for those seeking a vacation home that offers both relaxation and thrilling outdoor activities.
Mammoth Lakes is surrounded by natural wonders and outdoor activities. Here are three must-visit spots:

Occupancy Rate
37%
Average Daily Rate
$235
Median Home Price
$639K
Big Bear Lake, located in Southern California’s San Bernardino Mountains, is a year-round getaway that appeals to families, couples, and adventurers alike. Known for its beautiful lake, small-town charm, and variety of outdoor activities, Big Bear Lake provides a serene escape from city life. With easy access from Los Angeles and other Southern California cities, it’s a perfect spot for a second home that’s close to nature yet offers ample amenities.
Big Bear Lake is filled with scenic spots and recreational activities. Here are three must-visit sites:

Occupancy Rate
42%
Nightly Rate
$120
Median Home Price
$329K
Lucerne Valley, located in the Mojave Desert near Joshua Tree and Big Bear Lake, is a hidden gem offering affordable real estate and stunning desert landscapes. The area is perfect for those looking for a quiet escape with easy access to popular desert attractions and mountain activities. Its proximity to Joshua Tree National Park and the San Bernardino National Forest makes it a unique spot for vacationers who enjoy diverse landscapes and a secluded, rustic feel.
Lucerne Valley’s surrounding area offers a blend of desert beauty and mountain recreation. Here are three must-visit spots:

Barrio Logan, a historic and culturally rich neighborhood in San Diego, has become an up-and-coming area with a growing arts scene, unique culinary experiences, and deep cultural roots. Known for its vibrant murals, community events, and authentic Mexican heritage, Barrio Logan offers visitors a distinctive experience that sets it apart from the more tourist-centric areas of San Diego. Its proximity to downtown San Diego and the waterfront makes it an attractive spot for vacation home investments for those seeking a blend of urban amenities and local charm.
Barrio Logan features a variety of attractions that highlight its artistic and cultural significance. Here are three must-visit spots:

California’s vacation home market is diverse and dynamic, with each location presenting unique investment opportunities. In popular spots like Lake Tahoe and Palm Springs, demand remains steady, driven by both tourists and seasonal residents. Key trends indicate that properties with scenic views, proximity to recreational areas, and modern amenities are particularly valuable. With strong rental potential and often high occupancy rates in tourist-heavy areas, the California vacation home market offers attractive ROI for investors who choose locations carefully.
To maximize rental income, certain amenities can make California vacation homes stand out. Properties with outdoor spaces like patios or decks, access to pools, and amenities for remote work are especially desirable. Proximity to popular attractions, high-speed internet, and well-equipped kitchens also add appeal. In mountain areas, features like fireplaces and hot tubs are in demand, while beach homes benefit from air conditioning and outdoor showers. Thoughtful amenities can significantly enhance rental value and attract a broader range of guests year-round.
Investing in California's best vacation rental spots offers both personal enjoyment and the potential for consistent financial returns in one of the country’s most popular destinations. Premium services like BNB Turnkey and Home Team Vacation Rentals make the journey easy, providing complete support from selecting high-potential properties to expert property management.
Whether you’re looking to build a profitable portfolio with luxury rentals or seeking a personal retreat that generates income, BNB Turnkey delivers a tailored, hands-off experience. With comprehensive service, each property is carefully chosen, beautifully designed, and fully managed to maximize your returns while minimizing your workload.
Are you ready to let BNB Turnkey and Home Team Vacation Rentals help you find the perfect vacation home to bring your investment goals to life in California’s thriving rental market? Buy a vacation home with us!