The short-term rental market is thriving, driven by changes in travel trends and growing consumer demand for unique, personalized experiences. Platforms like Airbnb and Vrbo have made it easier than ever for investors to enter the market, allowing them to monetize properties in prime destinations. Travelers today are seeking accommodations that feel like home—whether it’s a beachfront villa, a cozy mountain cabin, or a trendy city apartment. This shift in preference, combined with the rise of remote work, has created a perfect storm for Airbnb investments, with extended stays and year-round bookings becoming the norm in many markets.
Beyond the demand surge, market conditions are ripe for property owners. In fact, the global occupancy rate for vacation rentals is expected to reach 57.4% at the close of 2024, reflecting a healthy recovery and ongoing demand. Rental rates are also predicted to rise due to inflation and increasing maintenance costs, further enhancing the revenue potential for short-term rental properties. The U.S. market alone is projected to grow significantly, with an estimated market volume of $24.78 billion by 2029. Notably, several of Oregon’s top Airbnb markets were featured in our "Best Places to Buy an Airbnb in the U.S. for 2025" article, showcasing their strong appeal and profitability.
In regions with lenient regulations, like much of Oregon, short-term rentals can provide both steady cash flow and long-term appreciation. Pairing dynamic pricing strategies with properties in high-demand areas can yield significant returns, especially as nightly rates and occupancy rates continue to climb. With the right planning and a well-chosen location, now is an opportune time to capitalize on this lucrative market.
Bend is a mecca for outdoor enthusiasts, offering a seamless blend of natural beauty and urban sophistication. Visitors come year-round to enjoy hiking, mountain biking, and river rafting in the summer, while Mt. Bachelor delivers world-class skiing and snowboarding during the winter months. Bend also boasts a vibrant craft beer scene, with breweries like Deschutes Brewery drawing beer lovers from all over the Pacific Northwest. Events such as the Bend Film Festival and Cascade Cycling Classic further add to its year-round appeal, ensuring a steady stream of visitors.
The median home price in Bend is approximately $775,000, reflecting its growing popularity as both a vacation destination and a relocation hotspot. While this market requires a significant investment, its high nightly rates and consistent occupancy make it one of Oregon’s most promising Airbnb markets. Partnering with a property management company in Bend can help you navigate this competitive market, optimize your rental income, and provide an exceptional experience for guests while handling the day-to-day management of your property.
Perched along the Columbia River Gorge, Hood River is synonymous with windsurfing and kiteboarding. Known as the "Windsurfing Capital of the World," it attracts adrenaline junkies and nature lovers alike. The surrounding area is also a gateway to outdoor adventures, including hiking, mountain biking, and exploring the iconic Multnomah Falls. Visitors also flock to Hood River for its blossoming cider and craft beer scene, as well as its role in Oregon's famed "Fruit Loop," a collection of orchards and farm stands.
With a median home price of $600,000, Hood River is a premium investment market. However, the area’s high nightly rates and affluent tourist demographic make it one of the most lucrative short-term rental markets in the state.
Occupancy Rate: 58%
Average Daily Rate: $146
Eugene, home to the University of Oregon, thrives as a dynamic college town with a strong cultural scene. Visitors come for university events, including Ducks football games and the Oregon Bach Festival. Outdoor activities abound with trails along the Willamette River and nearby Spencer Butte. Springfield, its neighbor, adds to the area’s appeal with its burgeoning art and food scenes, including craft breweries and farm-to-table dining.
The median home price in Eugene-Springfield is around $450,000, making it a relatively affordable market for investors. The steady demand driven by college events and year-round outdoor attractions ensures consistent revenue potential.
Lincoln City is one of Oregon’s most popular coastal destinations, renowned for its miles of sandy beaches and family-friendly atmosphere. Visitors love hunting for glass floats along the shoreline, a tradition tied to the city's Glass Float Festival. The town also offers a lively arts scene and proximity to attractions like Devils Lake and the Chinook Winds Casino Resort, making it an excellent year-round destination for travelers.
The median home price in Lincoln City is approximately $525,000. Its coastal charm and family appeal contribute to strong occupancy rates and consistent demand, particularly during the summer months. Partnering with a property management company in Lincoln City can help you maximize rental revenue, keep your property in top condition, and ensure a seamless experience for guests, all while taking the stress out of day-to-day operations.
Seaside’s iconic promenade, known as “The Prom,” offers a quintessential beach town experience that attracts visitors year-round. Families enjoy the aquarium, arcades, and charming boardwalk attractions, while outdoor enthusiasts can explore nearby hiking trails and stunning coastal views at Ecola State Park. Events like the Seaside Volleyball Tournament and the Hood to Coast Relay ensure a steady influx of tourists.
With a median home price of $475,000, Seaside offers investors an affordable entry point into the Oregon Coast market. Its family-friendly attractions and consistent tourism make it a reliable option for short-term rental income. Partnering with a property management company in Seaside can help you attract more bookings, maintain high guest satisfaction, and simplify the day-to-day operations of your Airbnb, ensuring your property reaches its full potential.
Rockaway Beach is a quieter alternative to bustling coastal towns, ideal for travelers seeking peace and serenity. With its picturesque seven-mile beach and proximity to attractions like the Oregon Coast Scenic Railroad, Rockaway Beach appeals to families and couples looking for a laid-back retreat. Its small-town charm makes it increasingly popular among off-the-beaten-path travelers.
The median home price in Rockaway Beach is about $400,000, making it one of the more accessible coastal markets. The demand for unique and secluded stays ensures steady occupancy and strong revenue potential.

Pacific City is famous for its iconic Haystack Rock and Cape Kiwanda, attracting surfers, anglers, and beer enthusiasts alike. Visitors flock to the beachfront Pelican Brewing Company and enjoy outdoor activities like dune climbing and tide pooling. It’s a favorite for couples and families looking for a relaxing coastal getaway.
With a median home price of $495,000, Pacific City offers a balance between affordability and potential for high returns. Its niche appeal to outdoor lovers and foodies makes it a solid choice for Airbnb investment. Partnering with a property management company in Pacific City can help you maximize your property’s revenue, deliver top-notch experiences for guests, and handle the complexities of managing a short-term rental, leaving you free to enjoy the benefits of your investment.
Manzanita stands out as an upscale coastal town with a more tranquil vibe compared to its neighbors. Known for its charming downtown and pristine beach, Manzanita attracts couples and small families seeking a luxury retreat. Visitors often explore nearby Nehalem Bay State Park, which offers kayaking, fishing, and horseback riding.
The median home price in Manzanita is around $750,000, positioning it as a premium market. However, its high nightly rates and consistent demand make it a lucrative opportunity for investors focused on luxury travelers.
As Oregon’s capital, Salem serves as a crossroads for tourists, government visitors, and wine enthusiasts. The city’s proximity to the Willamette Valley makes it a popular base for wine country explorations. Families also visit Salem for attractions like the Oregon State Capitol and Riverfront Park, while events such as the World Beat Festival and Salem Art Fair ensure year-round appeal.
The median home price in Salem is approximately $425,000, making it an affordable entry point for investors. Its diverse visitor base and consistent occupancy rates make it a steady performer in the short-term rental market.
Located in southern Oregon, Medford is the gateway to the Rogue Valley, known for its wineries and proximity to Crater Lake National Park. The city attracts a mix of tourists, from nature enthusiasts to wine lovers and those attending events like the Oregon Shakespeare Festival in nearby Ashland. Medford’s mild climate and scenic beauty make it a year-round destination.
The median home price in Medford is about $375,000, offering investors a budget-friendly option with consistent demand. Its diverse appeal and strategic location ensure steady bookings throughout the year.
Newport is a gem on the Oregon Coast, known for its historic bayfront, fresh seafood, and iconic landmarks like the Yaquina Head Lighthouse. The Oregon Coast Aquarium and Marine Science Center make it a popular destination for families, while fishing charters and whale-watching tours draw outdoor enthusiasts. Newport's strong year-round appeal makes it a top-tier location for short-term rentals.
The median home price in Newport is around $450,000, making it a moderately affordable coastal market. Properties with views of the ocean or proximity to the beach tend to perform especially well here.
We offer premium, full-service Airbnb and property management for Newport homes. From marketing your property and managing bookings to handling maintenance and guest services,
Cannon Beach offers a luxury experience on the Oregon Coast, famous for its iconic Haystack Rock and charming downtown filled with galleries and upscale dining. This destination is perfect for couples and families looking for a sophisticated beach vacation. Events like the Sandcastle Contest and Stormy Weather Arts Festival draw visitors year-round, ensuring high occupancy rates.
The median home price in Cannon Beach is approximately $825,000, reflecting its premium status. While the investment cost is high, the strong demand and elevated nightly rates make it a worthwhile market for luxury-focused investors.
We offer premium, full-service Airbnb and property management for Cannon Beach homes. From marketing your property and managing bookings to handling maintenance and guest services,
Occupancy Rate:
54%
Average Daily Rate: $289.88
Mt. Hood is a premier year-round destination, with skiing and snowboarding dominating the winter season and hiking, mountain biking, and fishing taking center stage in the summer. The scenic Timberline Lodge adds a historic charm, while cozy cabins and lodges attract visitors looking for a serene mountain escape.
The median home price in the Mt. Hood area is approximately $450,000, making it a mid-range market for investors. The area’s seasonal appeal ensures steady bookings, particularly for properties equipped with amenities like hot tubs and fireplaces. With the help of a
property management company for your Mt. Hood Airbnb, you could maximize your rental income, ensure a seamless guest experience, and enjoy peace of mind knowing that every aspect of your property is expertly managed.
Sisters exudes small-town charm with its art galleries, craft stores, and annual events like the Sisters Rodeo and Quilt Show. Surrounded by the Cascade Mountains, it’s a haven for hikers, bikers, and nature lovers. Its proximity to Bend also makes it an attractive option for tourists seeking a quieter base for their adventures.
The median home price in Sisters is around $600,000, reflecting its boutique appeal. With high nightly rates, particularly during festivals and peak seasons, it’s a strong contender for niche investors targeting artsy travelers and outdoor enthusiasts. Partnering with a property management company for your Sisters, OR Airbnb can help optimize your rental income, provide exceptional guest experiences, and handle the day-to-day details, allowing you to enjoy the benefits of your investment stress-free.
Sunriver is a planned resort community near Bend, offering an idyllic retreat for families and groups. Visitors enjoy world-class golf courses, an extensive bike trail network, and access to the Deschutes River for kayaking and paddleboarding. It’s a four-season destination that attracts steady demand from both local and out-of-state travelers.
The median home price in Sunriver is approximately $625,000. Vacation homes with larger capacities or unique features like game rooms or private pools can command premium nightly rates.
McMinnville, the heart of Oregon’s wine country, is a dream destination for wine enthusiasts. Home to some of the region’s best vineyards and wineries, it also boasts a lively downtown filled with boutique shops and fine dining options. Events like the International Pinot Noir Celebration put McMinnville on the map for wine tourism, attracting high-end travelers.
The median home price in McMinnville is around $450,000, making it an accessible market for investors. While the occupancy rate is lower, the area’s appeal to affluent tourists and its high nightly rates offer strong revenue potential. While the average occupancy rate may be lower, partnering with a property management company for your McMinnville Airbnb can improve your booking efficiency, enhance guest satisfaction, and help you maximize revenue potential by leveraging local market expertise and strategic property management.
Gold Beach, located along the southern Oregon Coast, is a hidden gem for travelers seeking a slower pace. Visitors enjoy fishing on the Rogue River, hiking coastal trails, and exploring Samuel H. Boardman State Scenic Corridor. Its high season, which runs from May through mid-September, drives much of its revenue.
The median home price in Gold Beach is approximately $350,000, making it one of the more affordable coastal markets. While occupancy rates are lower, the high nightly rates during the peak season offer strong potential for seasonal-focused investors.
Eagle Crest and Redmond, located near Bend, serve as gateways to Central Oregon’s natural attractions. The area is popular for golfing, hiking, and family-friendly vacations. Redmond’s proximity to the airport also makes it convenient for out-of-state travelers.
The median home price in Redmond is around $450,000, making it an affordable alternative to Bend. Properties offering amenities like golf course access or outdoor recreational features are particularly attractive to visitors.
Newberg’s prime location in the Willamette Valley wine region ensures it remains a top choice for wine enthusiasts. Its charming downtown, vineyard tours, and events like wine festivals draw affluent travelers. Proximity to Portland also adds to its appeal as a weekend escape.
The median home price in Newberg is approximately $500,000. Properties with scenic views or proximity to vineyards tend to perform well, particularly during wine-tasting seasons.
Yamhill is another standout in Oregon’s wine country, offering travelers access to boutique wineries and scenic countryside. Visitors often come for vineyard tours, tasting events, and picturesque views of rolling hills. Its tranquil vibe makes it an appealing destination for couples and small groups.
The median home price in Yamhill is about $475,000, positioning it as a mid-range investment market. The area’s appeal to wine enthusiasts and event-goers ensures steady demand, especially during the summer months.
Oregon has emerged as one of the best Airbnb markets in the country, offering a diverse range of opportunities for investors seeking to maximize their return on investment (ROI). From the bustling energy of urban centers like Portland to the serene beauty of the Oregon Coast, the state caters to a variety of traveler preferences. Whether it's adventure seekers drawn to outdoor recreation at Mt. Hood or wine enthusiasts exploring the rolling vineyards in the Willamette Valley, Oregon's top Airbnb markets deliver year-round demand.
Investors looking to enter the Oregon Airbnb market can benefit from lenient regulations in many of the state’s most popular locations, such as Bend, Hood River, and Cannon Beach. These cities not only attract steady bookings from tourists but also offer strong potential for property appreciation. High occupancy rates and competitive nightly rate averages further position these markets as lucrative choices for short-term rental investments. With Oregon’s growing popularity as a travel destination, owning an Airbnb in this region could be the key to tapping into a thriving market
Oregon stands out as one of the best Airbnb markets in the US, offering a diverse range of opportunities for investors seeking strong returns. From the bustling streets of Portland to the tranquil shores of the Oregon Coast, the state boasts an array of top Airbnb markets catering to travelers year-round. Whether it’s exploring wine country, enjoying outdoor recreation in the mountains, or relaxing on the beach, guests flock to Oregon for its unique mix of attractions and charm. For those looking to maximize their investment, partnering with experts in Airbnb and property management in Oregon can ensure your property thrives in this competitive market.
At Home Team Vacation Rentals, we specialize in helping property owners and investors navigate the Oregon Airbnb market with ease. By identifying the best places to invest in Airbnb in the US, we ensure your property stands out in a competitive market. Whether you're managing an Oregon vacation rental on the coast, near top wineries, or in one of the state's lenient cities, our expertise can help you maximize revenue and optimize occupancy rate. With Oregon's dynamic markets, now is the perfect time to seize the opportunity and grow your Airbnb portfolio.
Categories: Airbnb, Oregon, Best Places to Invest